Whether we are employees, professionals or organizations, who we are and what concrete value we are able to offer to our ecosystem can make a huge difference in how we resonate with others and in the expression of our full potential.

In this context, a few questions become central:

• How can the experience we generate for others become our main growth asset?
• How to turn strategic direction into a purpose that resonates with the people around us?
• How to empower people to design and constantly revise their own way of working accordingly to their goals and responsibilities?
• How to see work as a constant opportunity for people growth and fulfillment?

Facing the real depth of these questions requires an entirely new perspective rooted in the knowledge of what each of us can be and become. 

The CORE² is a powerful tool for reputation development within the work ecosystem, which can be applied both by individuals and organizations. 

Born at the intersection of positive psychology, lean principles, resonance and sociotechnical theories, its framework has been developed during years of action-research and applied by dozens of professionals from different sectors and trajectories, who wanted to build a reputation based on the concrete value they offer, attract what they need and experience a deep integrated personal and professional growth.

It bridges deep reflections on personal identity with choices on where and how to bring value into the world. By doing so, at each cycle you find yourself contemporary more aligned with who you are and changed by what you have learned, pointing in the direction of a natural evolution through the concrete expression of your potential. 

In this sense, the CORE²  can be seen as a deep evolutionary framework, built around the concept of “operational reputation”: the reputation based on the contribution made, on what has really been done and the experience generated when collaborating with others.