The Choice Conference 2021

rethinking the role of business in society

April 26, 2024
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2 min read
Black and whit landscape with people sitting in front of w huge window n reflection

This article was first published in our Cocooners N° 8

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In this moment of deep questioning for humankind, the world of business is often blamed for many of the crises we are facing. Whether this is true or not is not the point. If we look for responsibilities deep enough, we will start to realize that we all are decision-makers in business, in institutions and in any human endeavor. Business is interwoven with all the contexts of our lives. And through this interdependency, it plays a key role in contributing to shaping the future for all of us.

For this reason, we wanted to challenge the world of business to show up and engage in a multidimensional journey aimed at putting everything we have learnt so far in doubt, and exploring deeper ways of conceiving life and work. We were keen to get this global conversation started and, as soon as we opened the Choice Conference space in 2019, many professionals and organizations joined. The question that attracted them was fairly simple: “what is the role of business choices in shaping a better future?”

The answer, however, is incredibly complex. Multiple perspectives are required to tackle the issue with wisdom, creativity and care. That’s why not only entrepreneurs, managers, civil servants, and change-makers, but also artists and storytellers, have been involved in the exchanges we have had so far. Ultimately, anybody who cares about helping our civilization in making truly good choices can bring value and should join.
While we may not be aware of it, each of our decisions regarding our way of working has far-reaching impacts on individuals, organisations and the world at large. In a time of unprecedented health emergencies, societal collapse, democratic tension, technological disruptions and climate crisis, it becomes urgent to co-explore the ecosystemic implications that the role business has in society, to rethink concepts like sustainability, growth, performance, and co-create new practices, new tools and new possible futures.

We believe this is needed right now.
The recent spread of COVID-19 has made it sharply visible, but it is a need that has been emerging for decades. Initiatives like The Choice Conference are blossoming all over the world.
These are communities tackling the challenges we are facing by constantly working and staying in touch through digital channels, where the conversations coalesce through the power of human interactions.
Our suggestion? Don’t wait for things going back to normal.

More info: www.theChoiceConference.com


This article was first published in our Cocooners N° 8

If you would like to receive updates on this and other topics around the changing landscape of the world of work, subscribe to our newsletter here: https://cocoon-pro.com

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