Is the world better off because your company is in it?…

What’s up by Letizia Piangerelli for COCOONERS N° 14

December 14, 2023
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2 min read
woman smiling in the background, author's picture in front of it and a sentence that says Become You written

This article was first published in Cocooners N° 14

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Is the world better off because your company is in it?

Suddenly silence fell when this question was asked, a few months ago, at a crowded conference on Regenerative Leadership. I have heard variations of the same query many times over the past 15 years, but that day it felt different. Attending were entrepreneurs and professionals from all over the world for whom being able to answer a full “yes!” felt urgent and relevant.

Recognizing that business as usual has become both ecologically unsustainable and a deadly entrepreneurial choice, those business people were finally pondering: what if?

What if questioning the status quo of how we work, and why, can open up a vast new field of possibilities, where wealth is generated through rich human lives and a healthy earth, far beyond what any short-term return can measure?

I bet these will be the kind of companies we will see thriving 10 years from now. Organizations that see people and the planet as core to their purpose and strategy making, not out of a philanthropic stance but as a pivotal choice with very practical implications. Today, it’s the talents you have and those you wish to attract that urge your company to switch gears in that direction. As well as the stakeholders impacting your balance sheets with their financial and buying choices.

So where do we begin? As Rumi said, there are plenty of ways to kneel and kiss the ground. Pick yours. Scan the landscape of your organisation, feel where the seeds of a more life-enhancing future could be planted. From products to culture, through people and processes, weave the thread that can alter the inner and outer ecology for the good.

Maybe it’s not easy, yet immensely rewarding. Like everything truly valuable in life, it all starts with your full ‘yes’ and the cheerful discipline to act accordingly.


This article was first published in Cocooners N° 14

If you would like to receive updates on this and other topics around the changing landscape of the world of work, subscribe to our newsletter here: https://cocoon-pro.com/#subscribe

On a mission to keep sense of wonder alive. Making and Writing @makinglife.substack.com | Team member & Facilitator @CocoonPro