CORE², a powerful tool for the lean reputation development

May 3, 2016
6 min read

The CORE² is a powerful tool for the lean reputation development of your personal growth path in the work ecosystem through contribution and resonance and by operational reputation.

Today the traditional concept of work is changing rapidly and our relation with it is evolving as well.
Our job perspectives, career concept, time and freedom ideas have changed.
People have started to want more out of their jobs than just money.They also want to reach happiness through their work. This means that if they are not satisfied with their current position, they need to start looking for jobs and organisations that suit them better. When people achieve this awareness they often react in (at least) two ways: becoming a freelancer or changing work looking for a better place.

In any case it becomes essential to have and to communicate something that makes them special in order to stand out of the crowd.

Reputation caring and personal branding are some of the “tools” needed to reach this goal. Today personal branding and reputation are often confused. I think personal branding should be the branding of personal reputation, but this is stuff for another article, so I’ll remain on the reputation concept! Let me just tell you now that branding needs to be real in order to work. And as Barbra Streisand said: “Stay true to yourself. People respond to authenticity”.

Identity and Reputation represent today one of the biggest opportunities professionals have, because they are a new “currency” and key assets.

Environments are becoming numerous and different, from digital world to the real world, and you have to offer a consistent image of yourself.

The social platforms that are arising are based on trust, and workers need to be able to transmit that trust from one context to another and this is possible only if it’s based on real actions. Also internet changed reality and the information flow velocity, the web always more has an ubiquitous and invisible power.

Reputation is a long process. You have to invest time and energy on it. You have to be coherent and constant.

As Stelio Verzera observed in one of his articles “Value driven #reputation”, there are (at least) three interrelated but different levels of reputation. I totally agree with him and today I want to speak about level 2, the one that is based on what you have done and the experience that you generate when you collaborate with others. This is something hard to fake and it is what we in Cocoon Projects call operational reputation, the unique sustainable reputation based on your real capacities and on the concrete contribution that you give to your community.

And it is for supporting systematic work of professionals and organisations in the development of their standing at this level, that we have designed the CORE2 tool for lean reputation development.

The CORE2 tool is the result of different principles that can lead you through an incisive work, among these I want to remind: focus, value driven, waste killing.

It’s an iterative tool that allows you to grow up following four leading phases in your personal path. It is like a spiral where once you’ve completed your first cycle, you find yourself restarting a new circle in a higher position and with an improved awareness. Things change, you evolve and your environment can be different after some months, so the CORE2 gives you the possibility to choose differently in each iteration. You can confirm and go deep in the previously recognized or follow what you discovered during your work and orient yourself towards new developments.

Let see how CORE2 is composed. The slices are four: competencies, relationships, contribution and resonance.

  1. COMPETENCIES — You can realize what you are able to do by thinking of what you’ve done in your life. Competencies are the sum of your knowledge and your experience.
  2. RELATIONSHIPS — You have to identify which relationships are really important to you, as you can’t focus on everybody. You need to choose the connections that you want to develop, focusing only on those people who are core for your development and at the same time have a reputational impact.
  3. CONTRIBUTION — You need to contribute with your knowledge and what you have experimented and learned with other people, sharing your vision and putting your work at the service of others. Don’t forget that the CORE2 works on the basis of operational reputation.
  4. RESONANCE — You have to spread your key contribution through your key relationships, the result of your second slice. In this way you create a system that can amplify the transmission of your key contribution more than the work that you can do alone.

The oblique axis linking competencies to contribution is the line based on know how, the oblique axis linking relationships and resonance is the line based on conversations. These are two guidelines in your evolution path.

In every slice there are three questions put in three different levels you have to answer:

  1. What are your competencies / relationships / contribution / resonance elements with a reputational perspective?
  2. Among these, which are the real core competencies / relationships / contribution / resonance elements?
  3. How can you improve your core reputational competencies / relationships / contribution / resonance?

The core concept lies in the awareness that you have to prioritise elements and choose the first ones. That means that you are renouncing to the others in that moment. You have to identify what is more effective for you, what gives you more results, and it doesn’t mean that the other voices are not important.

You have to follow the 80/20 Pareto’s rule that states “20 percent of focused effort results in 80 percent out come of results”. The really tough question is can you see up-front which 20% is the important 20%? The 20% that will deliver 80% of the results?

It is not easy at all, but it is essential for your growth. Only in this way you can start a real evolution process.

Inspired by the Deming wheel PDCA (plan–do–check–act), the iterative four-step management method for continuous improvement, every CORE2 slice is linked to a diagram composed of four leading parts.

These blocks are: SG — Specific Goals, KA — Key Activities, KPI — Key Performance Indicators, KL — Key Learnings.

What you find here is again the core approach. The words “Specific” and “Key” point your attention on the fact that you need to select and concentrate your efforts and energy only in few elements.

After every CORE2 slice iteration you will obtain a certain amount of value that you can use immediately in your personal and professional life, but the path is composed of all the four quarters and the iterative method.

I’ve used the CORE2 tool with many professionals and I have seen how powerful it is. I wanted to share with you a direct and real feedback, so I asked two my colleagues to write in short their experience and here is what they think.

Emanuele Rapisarda: “I have already dealt with the principles lying behind the CORE2 while trying with my own hands to give a clearer direction to my professional growth. Through a very intensive workshop, facilitated by Claudia and based also on methods like LEGO® SERIOUS PLAY® and Rory’s Story Cubes®, I had the opportunity to dive into a totally new and unexpected awareness-generating flow. All pieces finally found their right place, even those I could have never thought about. At the end of the activities, all made sense!

Alessandra Cianchettini: “Taking part to Claudia’s workshop was really enlightening. In the first session I immediately met my identity and learned how to focus on my personal goals. During the workshop, the subjects emerged unconsciously and this was the most powerful part of the experience for me. The facilitation skills and tools we used helped me to give voice to my emotional part. After this experience I was totally aware that what I had done in the past was absolutely linked to my present. I can state today that I could have never started such a meaningful evolution path without a real understanding of my identity. I’m thrilled to move on.”

Sometimes this path can drive you out of your comfort zone, but as Christopher Columbus said:”You can never cross the ocean until you have the courage to lose the sight of the shore”. And also in this case, Columbus is not famous for his statements, but for his actions, because only operational reputation makes true difference in the real world!


Other Medium blog posts by Claudia are here.

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Claudia works with organisations and people for their evolution. She finds continuous inspiration sources in iterative process and co-creation tools.



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Development Coach and Growth Facilitator. I work with organisations and people for their evolution.